Let's get one thing straight: underpricing doesn't make you humble. It makes you forgettable. People associate price with value. If your skill is priced like an afterthought, it'll be treated like one.
That said, there's a sweet spot. Here's how to find it.
The pricing mindset
Think about the transformation, not the length. A 5-minute video that solves a specific problem can be worth more than an hour of waffle.
Price based on what it's worth to the person buying. What result does it help them get? What would they pay to skip the learning curve?
Finding your price
Skill Type | Suggested Range |
Quick tip or hack | $5-15 |
Step-by-step breakdown | $15-35 |
Complete playbook | $35-75+ |
There's no one-size-fits-all. It depends on what you're sharing and who you're sharing it with.
Start somewhere. See what happens. Adjust.
The confidence check
If you can say your price out loud without cringing, it's probably right. If you feel slightly uncomfortable, you might actually be in the right zone. Most people underprice.
What the best creator educators do:
Start with one price, see how it converts
Raise prices as demand increases
Never apologise for charging what they're worth
Remember: School was free (sort of) and look how that turned out. Real skills from real people are worth real money.