Your intro video is the first thing people see when they land on your Skillstore. It's not a pitch; it's a vibe check. People want to know: Can I learn from this person? Do I trust them?
The answer should be obvious within 30 seconds.
What your intro video needs
Show your face. This isn't a faceless brand. You're the product. Let people see who they're learning from.
Say what you actually do. Not your job title, the real thing. "I help people get their first 10K followers" hits different than "I'm a social media consultant."
Give them a reason to watch. What transformations can they expect? What results have you helped people get?
Keep it tight. 30-60 seconds max. Attention is earned, not given.
The vibe you're going for
Imagine you're at a party and someone asks what you do. You're not reading from a script, you're just telling them, with energy, because you actually love this stuff. That's the video!
Technical stuff
Don't overthink this. Your phone is fine.
Aspect ratio | 9:16 (vertical) |
Resolution | High-resolution: 1080p, 1440p, 4K |
Format | .mp4 (other major formats supported) |
Max file size | 2 GB |
Film vertically like you would for Instagram Reels, TikTok, YouTube Shorts, or Stories. Good lighting matters more than expensive gear. Natural light near a window beats a ring light in a dark room.
Pro tip: Film 3 takes. The third one is usually the keeper.
Intro videos that nail it
Want to see what good looks like? These creator educators get it right:
Laurie Wang: Calm confidence that makes you lean in → View profile
Dan Murray: No polish, all personality → View profile
Jessica O'Dwyer: Instantly likeable → View profile
Notice what they have in common: they show up as themselves, say what they actually do, and make you want to see more. No scripts. No corporate energy. Just real people sharing real skills.