On Skillstore, you can make any skill video free or paid. Here's when to use each:
Free skills (a.k.a. lead magnets)
People unlock free skills by entering their email. They get value. You get a lead.
Use free skills to:
Grow your email list (this is huge)
Give people a taste of your education style
Build trust before asking for money
Best for: Your most accessible, broadly appealing ideas. The stuff that makes people think "if this is free, the paid stuff must be incredible."
Paid skills
People pay to access. You earn immediately.
Use paid skills to:
Monetise your deeper, more valuable knowledge
Create passive income (record once, earn forever)
Filter for serious people who are ready to invest in themselves
Best for: Specific, actionable, transformation-focused content. The stuff that solves real problems and delivers real results.
The smart strategy
Most successful creator educators use both.
Free skills bring people in and build your list. Paid skills convert the people who want to go deeper. Requests are the premium tier for people who want direct access to you.
The email list matters
Social platforms come and go. Algorithms change. But your email list? That's yours.
Every free skill you offer is growing an audience you actually own. When you launch something new, have a paid skill to promote, or just want to share an update, you've got a direct line.
Don't sleep on free skills. They're not charity. They're strategy.